Planet A Foods has announced the launch of ChoViva No Added Sugar as part of its expansion of its cocoa-free ingredient portfolio to target the requirements for confectionery and bakery brands. The new formulation starts off with the brand's cocoa-free chocolate alternative with no added sugar in the recipe, which will allow manufacturers to develop products with less sugar without compromising on taste or texture. The launch of the product is coming at an important time in the industry when brands are under increasing pressure to reduce sugar content, but also maintain a focus on familiar indulgence experiences.
Planet A Foods Co-Founder and Chief Technology Officer Sara Marquart commented on the ChoViva No Added Sugar launch saying, "Demand for sugar-reduced products is accelerating rapidly as consumers become increasingly mindful of their nutrition. Historically, cutting out sugar often meant sacrificing taste. Our formulation successfully retains the familiar, smooth melt and indulgent experience while eliminating added sugar."
What's Driving This Trend
- Cocoa-free Chocolate
- Cocoa-free chocolate alternatives create room for climate-resilient supply chains and premium products that mimic familiar melt, taste, and texture.
- Sugar-reduced Indulgence
- Nutrition-minded consumers are reshaping confectionery demand around lower-sugar treats that preserve the sensory cues of traditional sweets.
- Free-from Formulations
- Ingredient systems without added sugar, cocoa, or other conventional inputs signal a growing market for allergen-conscious, sustainability-linked indulgence formats.
Who This Affects Most
- Confectionery
- The confectionery sector is being redefined by alternative chocolate bases that support sugar reduction while maintaining mainstream indulgence appeal.
- Bakery
- Bakery manufacturers gain access to cocoa-free inclusions, coatings, and fillings that align with cleaner-label expectations and cost-stable ingredient sourcing.
- Food Ingredients
- Specialty ingredient developers are positioned around scalable substitutes that combine nutritional reformulation, sensory performance, and supply chain resilience.
