This uplifting #ChoseHappiness ad shows how one man's hysterical laughter on a subway can bring a smile to the faces of all the other passengers. The campaign seeks to raise awareness of Coca-Cola's theme that "happiness starts with a smile."
This particular ad shows one man hopping on the subway and pulling out an iPad. As the train starts moving, he begins to giggle at his mobile device and the giggles turn into hysterical laughter. As people being to notice the man, they all have a smile on their faces. As if the man's laughter is contagious, each passenger on the subway train is smiling or laughing along with this stranger.
The ad ends with multiple passengers unzipping their sweaters to reveal Coca-Cola shirts. They pass out a can of the brand's soda to each passenger with a note that says #ChooseHappiness.