This uplifting #ChoseHappiness ad shows how one man's hysterical laughter on a subway can bring a smile to the faces of all the other passengers. The campaign seeks to raise awareness of Coca-Cola's theme that "happiness starts with a smile."
This particular ad shows one man hopping on the subway and pulling out an iPad. As the train starts moving, he begins to giggle at his mobile device and the giggles turn into hysterical laughter. As people being to notice the man, they all have a smile on their faces. As if the man's laughter is contagious, each passenger on the subway train is smiling or laughing along with this stranger.
The ad ends with multiple passengers unzipping their sweaters to reveal Coca-Cola shirts. They pass out a can of the brand's soda to each passenger with a note that says #ChooseHappiness.
Why This Trend Is Growing
- Contagious Laughter
- Creating ads or experiences that evoke contagious laughter can generate positive emotions and engagement with the audience.
- Emotional Marketing
- Using emotions like happiness to connect with consumers can be a powerful strategy to create a memorable brand experience.
- Branded Experiences
- Creating unique experiences that incorporate the brand message can enhance brand loyalty and awareness.
Industries Being Reshaped
- Advertising
- Innovative ad campaigns that leverage contagious laughter can help brands stand out and capture consumer attention.
- Consumer Goods
- Consumer goods companies can explore emotional marketing strategies to create a positive association with their products.
- Public Transportation
- Public transportation companies can use branded experiences to enhance customer satisfaction and promote positive emotions during travel.
