Jimmy Choo fans have the chance to see the shoe of their dreams come to life thanks to Choo Sketch, a program where fantasy shoe sketches are realized through an exclusive capsule collection. As part of the program, shoe lovers submitted their shoe sketches by email and Jimmy Choo's creative director, Sandra Choi, selected her top five designs. From there, the choices were whittled down further by the brand's Instagram community.
The Choo Sketch Capsule Collection, which is set to launch in 2021, shares the best shoe designs from over 10,000 entries submitted. The winning entries include styles with elegant floral details, oversized bows and delicate sparkling details. With the program and capsule collection, the brand is engaging luxury customers by turning them into creators.
Image Credit: Jimmy Choo