Deceptive Chocolate Paint Sets

Nendo's Chocolate Design is Made to Look Like Tubes of Paint

Oki Sato of Japanese design studio Nendo created a delicious-looking chocolate design for Pen magazine that is made to look just like paint tubes.

The 'Chocolate Paint' set looks incredibly realistic, but if you were to be fooled by this deceptive paint set, you'd soon discover that the tubes are filled with a variety of flavors like rum, blueberry, melon and green tea instead of actual paint. Since the flavors of each are hidden inside the chocolates, they can be identified by the color-coded labels on each tube.

This set is similar the chocolate pencil set Nendo created in 2007. In the years to come, hopefully they will continue to make an entire line of office supplies into chocolates. Each box of the limited-edition chocolate designs are priced at $43 each.

Realistic Food Replicas
Creating food designs that mimic other objects or materials, like Nendo's chocolate paint set.
Creative Flavors
Infusing unexpected flavors into food designs to surprise and delight customers, like the variety of flavors in Nendo's chocolate paint set.
Color-coded Packaging
Using color-coded labels or packaging to indicate different flavors or variations in food designs, like the color-coded labels on Nendo's chocolate paint tubes.

Industries Being Reshaped

Food & Beverage
Creating innovative and visually appealing food designs, like Nendo's chocolate paint set.
Design
Incorporating creative and playful elements into product designs, like Nendo's chocolate paint set.
Gifts & Novelties
Developing unique and novelty food items that make for interesting gifts or conversation starters, like Nendo's chocolate paint set.
SCORE
2.0 out of 10
GENDER
30% Men70% Women
MARKETTop markets: Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 25%
Activity 28%
Freshness 8%

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