Design Army joined up with Harper Macaw to create chocolate candy wrappers that joke about different political viewpoints.
The designs do not target one specific group as they look to make light of the controversial American elections as a whole. As Pum Lefebure of Design Army explains, "I wanted to do something for DC politics to make it a little less 'bitter'."
The Republican Party is represented on the chocolate candy wrappers as a luxuriously dressed elephant in the 'Red State bar' and the chocolate inside is dark and infused with red berries. The 'Left Wing' bar design illustrates a group of nuts protesting against the inhumane use of nuts of the bar inside. Other designs include names such as the 'Flip-Flopper,' 'Taxation Without Representation,' 'Tea Party' and the 'Filibuster' -- each of which uses its theme as a means to inspire the chocolate flavor inside.
What's Driving This Trend
- Political Candy Branding
- Opportunity to capitalize on political humor and satire through candy branding.
- Controversial American Elections
- Opportunity to create products that playfully comment on political events and decisions.
- Innovative Chocolate Flavors
- Opportunity to experiment with unique flavor combinations based on political themes.
Who This Affects Most
- Candy Manufacturing
- Disruptive innovation potential in creating politically-themed candy products.
- Political Satire Merchandise
- Opportunity to create merchandise that combines humor and political commentary.
- Design and Creative Agencies
- Opportunity to collaborate with brands to develop politically-inspired marketing and packaging designs.
