Sugar Plum Chocolates' Bars Take After Breakfasts & Baked Goods
Laura McQuarrie — May 20, 2021 — Lifestyle
References: sugar-plum & candyindustry
Sugar Plum Chocolates created a range of nostalgic chocolate bars that inspire those who love sweets to reminisce about some of their favorite treats. The line of chocolate bars includes flavors like Pancakes & Syrup, Fruity Flakes, Chocolate Chip Cookie and Peanut Butter & Jelly, each of which is wrapped in colorful packaging that includes an image of childhood food that inspired the bar.
The handcrafted treats each offers a sophisticated take on nostalgic treats, such as the Fruit Flakes White Chocolate Bar with crushed fruity cereal pieces, the Apple Pie Milk Chocolate Bar finished with crushed graham crackers and caramel or the decadent Chip Cookie Milk Chocolate Bar which puts a fun twist on milk and cookies.
The handcrafted treats each offers a sophisticated take on nostalgic treats, such as the Fruit Flakes White Chocolate Bar with crushed fruity cereal pieces, the Apple Pie Milk Chocolate Bar finished with crushed graham crackers and caramel or the decadent Chip Cookie Milk Chocolate Bar which puts a fun twist on milk and cookies.
Trend Themes
1. Nostalgic Chocolate Bars - Creating chocolate bars inspired by childhood favorites creates an opportunity for innovating the chocolate industry.
2. Sophisticated Takes on Nostalgic Foods - Combining nostalgic childhood foods with a more refined flavor profile opens a new market for refined snack options.
3. Food-inspired Packaging - Creative packaging that features images of childhood foods is a disruptive marketing tactic that can increase brand recognition.
Industry Implications
1. Chocolate Industry - Innovating the chocolate industry through flavored and creatively packaged products.
2. Snack Industry - Creating sophisticated, nostalgic snacks that appeal to a broader demographic.
3. Marketing Industry - Identifying and capitalizing on unique marketing tactics, such as food-inspired packaging, to increase brand recognition.
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