While Popeye's most recent hit may have been its spicy chicken sandwich, now the chain is focusing its attention on its sweeter offerings by testing out chocolate beignets.
For those unfamiliar, a beignet is a fried pastry that's commonly enjoyed in New Orleans as a breakfast served with powdered sugar on top. Now it seems that Popeyes is paying homage to its New Orleans roots by testing out its own version of the deep fried treat. Currently in the testing phase, Popeyes' chocolate beignets consist of fried dough stuffed with a chocolate center and dusted with powdered sugar. As Popeyes clarified in a recent interview, "As a brand from New Orleans we are always looking to bring new dishes and desserts from our hometown to the menu, but at this time the beignets are only available at select restaurants."
Image Credit: Popeyes
Key Themes Behind This Trend
- Chocolate Beignets
- Disruptive innovation opportunity: Introduce unique flavored beignets in the pastry industry.
- New Orleans-inspired Treats
- Disruptive innovation opportunity: Create a line of New Orleans-inspired desserts in the food industry.
- Expansion of Sweet Offerings
- Disruptive innovation opportunity: Diversify the menu by adding gourmet sweet options in the fast food industry.
Where This Applies
- Pastry
- Disruptive innovation opportunity: Develop innovative pastry products with unique flavor combinations.
- Food
- Disruptive innovation opportunity: Incorporate regional flavors into fast food menus.
- Fast Food
- Disruptive innovation opportunity: Fuse fast food with gourmet sweet treats to attract new customer segments.
