Organic confections brand Green & Black’s unveiled its list of wine and chocolate pairings just in time for Valentine's Day 2020. The brand teamed up with wine expert, blogger and supertaster Angela Aiello (@superwinegirl) to create the pairings that are launched alongside an interactive quiz.
Decyphering one's chocolate-themed personality type -- The Romantic Mastermind, The Loving Craftsman, The Tender Idealist or The Passionate Provider -- the quiz breaks down a variety of fun characteristics and unveils the right Green & Black's chocolate bar for each result.
Retailing for $4.49 per bar, Green & Black's bars come in a variety of tasty flavors like Green & Black’s Organic White, "a milk chocolate made from fragrant Madagascan Vanilla and pressed to perfection for a wonderfully creamy and smooth texture," and Green & Black’s Organic Toffee, "a premium dark chocolate with wonderful distinctions of crunchy Yorkshire toffee pieces for a sweet bitter taste."
Some of the featured wine and chocolate pairings revealed by the brand and Angela Aiello include the choice of Green & Black’s Organic White Chocolate and Rosehall Run Defiant Pinot Noir VQA from Ontario’s Rosehall Run Vineyard along with the choice of Green & Black’s Organic Sea Salt and Thirty Bench Riesling from Beamsville Bench in Niagara.
Image Credit: <a target="_blank" rel="nofollow" href="https://us.greenandblacks.com/">Green & Black’s </a>
What Makes This Trend Stand Out
- Personalized Chocolate Pairings
- Opportunity to disrupt the chocolate industry by offering personalized pairings with wine or other beverages based on individual taste preferences or personality types.
- Interactive Brand Experience
- Opportunity to create an interactive experience for customers that engages them with the brand while offering them personalized recommendations and pairing suggestions.
- Marketing Through Collaborations
- Opportunity for more brands to collaborate with experts in related industries to create unique and innovative products and experiences for their customers.
Sectors Adopting This
- Confectionery Industry
- The confectionery industry can use personalized pairing experiences to attract new customers and retain existing ones.
- Wine Industry
- The wine industry can collaborate with chocolate brands to offer innovative products like personalized pairing experiences that appeal to a wider audience.
- Hospitality Industry
- Hotels and restaurants can use personalized pairing experiences to create unique and memorable customer experiences and increase customer satisfaction.
