Chocolate Instant Noodles

The Choc Noodle is in Honor of National Chocolate Week in the UK

To celebrate the UK's National Chocolate Week, Pot Noodle collaborated with chocolatier Paul A. Yong to create chocolate flavored instant noodles called the 'Choc Noodle.'

Made with luxurious chocolate, the ramen-like instant noodles only take four minutes to cook after pouring boiling water over them. In addition to a rich and creamy chocolate sauce, the Choc Noodle also consists of ingredients like all butter fudge chunks, maple covered pecan nuts and milk chocolate chips. All of this comes in a cup, making it a decadent and quick meal for one.

While the chocolate bits are sure to be delicious, the combination with noodles is very unusual. Other Pot Noodle flavors are more traditional, such as chicken and mushroom or beef and tomato.

Chocolate Flavored Foods
Collaboration between chocolatiers and other food industries to create unique chocolate-flavored products.
Unusual Food Combinations
Experimentation with unconventional flavor combinations to appeal to adventurous taste preferences.
Convenient Decadence
Creation of convenient, single-serve, indulgent food options for individuals.

Industries Being Reshaped

Food Industry
Opportunities for food companies to expand product offerings by collaborating with chocolatiers.
Convenience Food Industry
Innovative, single-serve meals for on-the-go consumers seeking quick, indulgent options.
Treat Industry
Development of unique and indulgent desserts featuring unexpected flavor combinations to stand out in the market.
SCORE
0.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 4%
Activity 15%
Freshness 8%