Halloween doesn't only have to be a frightful time as these adorable Chity Soy Yo illustrations demonstrate. Taking all the popular iconography from the trick-or-treat holiday and adding an anime-esque quality to them, Chity Soy Yo, whose real name is Christian Sarragua, has morphed bats and ghosts into creatures you'd probably find in the latest Pokemon game.
Chity Soy Yo is a Dublin-based illustrator, graphic designer, and toymaker. His cutesy style of visual aesthetics permeates everything he does and I'm sure his fans are thankful for that fact.
Implications - Consumers are partial to cute aesthetics because they evoke a calm and relaxing pathos from their viewers. Corporations may consider making their products with cute designs in order to satiate consumer desire for such visual aesthetics.
What's Driving This Trend
- Cute Halloween Designs
- As consumers are drawn to Chity Soy Yo's cute horror art, there is an opportunity for businesses to incorporate cute designs in their Halloween products in order to attract customers.
- Anime-esque Art Style
- Christian Sarragua's anime-esque style of art offers a fresh take on traditional Halloween iconography. Businesses can explore the use of anime inspired art in their Halloween products to attract younger audiences.
- Cutesy Visual Aesthetics
- Chity Soy Yo's style of visual aesthetics, which incorporate a cutesy theme, can be used by businesses as an effective marketing tool to evoke a calm and relaxing pathos from their viewers.
Who This Affects Most
- Halloween Retail
- Retailers specializing in Halloween merchandise can benefit from incorporating trendy cute designs in their products to attract customers and appeal to younger audiences.
- Graphic Design
- Graphic designing firms or agencies can explore the use of anime-inspired designs to appeal to the younger audience and attract more clients.
- Toy Manufacturing
- Manufacturers of Halloween-themed toys can leverage Christian Sarragua's cutesy designs to create spooky yet approachable toys for younger children, resulting in increased sales and popularity.
