Chity Soy Yo's 'Booh' Series Makes the Holiday Adorable

 - Aug 31, 2011
References: & blog.thaeger
Halloween doesn't only have to be a frightful time as these adorable Chity Soy Yo illustrations demonstrate. Taking all the popular iconography from the trick-or-treat holiday and adding an anime-esque quality to them, Chity Soy Yo, whose real name is Christian Sarragua, has morphed bats and ghosts into creatures you'd probably find in the latest Pokemon game.

Chity Soy Yo is a Dublin-based illustrator, graphic designer, and toymaker. His cutesy style of visual aesthetics permeates everything he does and I'm sure his fans are thankful for that fact.

Implications - Consumers are partial to cute aesthetics because they evoke a calm and relaxing pathos from their viewers. Corporations may consider making their products with cute designs in order to satiate consumer desire for such visual aesthetics.