Chipotle & Carhartt Created Limited-Edition Hats, Aprons & More
Laura McQuarrie — December 1, 2021 — Marketing
References: carhartt & fashionunited.uk
To mark the premiere of a new film called A Future Begins, Chipotle and Carhartt collaborated on a limited-edition collection of apparel and accessories. Pieces like aprons, jackets, hats and patches help to draw awareness to the fact that Chipotle is driven to support the next generation of farmers.
Inspired by the characters from A Future Begins, there are four shoppable looks in the collection. A portion from the sales of the collection will go towards supporting young farmers and encouraging food and apparel to become more sustainable. Since the USDA Farms and Land in Farms 2020 summary states that US agriculture lost 40 times more farmers than it gained, this collection is needed more than ever.
This new film from Chipotle is the sequel to Back To The Start, which was released in 2011.
Inspired by the characters from A Future Begins, there are four shoppable looks in the collection. A portion from the sales of the collection will go towards supporting young farmers and encouraging food and apparel to become more sustainable. Since the USDA Farms and Land in Farms 2020 summary states that US agriculture lost 40 times more farmers than it gained, this collection is needed more than ever.
This new film from Chipotle is the sequel to Back To The Start, which was released in 2011.
Trend Themes
1. Farmer-supporting Apparel Collabs - Collaborating with brands to create apparel and accessories that draw awareness to the importance of supporting young farmers and promoting sustainability.
2. Next-generation Farmer Support - Providing financial and educational support to the next generation of farmers to combat the decline of US agriculture.
3. Sustainability Awareness - Encouraging sustainability through clothing and accessories and highlighting the importance of environmentally conscious actions.
Industry Implications
1. Apparel - Exploring collaborations between brands that promote sustainability and eco-friendly initiatives in clothing and accessories.
2. Agriculture - Providing support and resources to young farmers to combat the decline in US agriculture.
3. Marketing and Advertising - Using advertising and marketing campaigns to increase awareness and promote positive action towards supporting young farmers and promoting sustainability.
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