Humble Recycled Time-Tellers

The Chip Clock by Capital Craft is Made from Eco-Friendly Chipboard

The Chip Clock is a humble time-teller that nevertheless makes an admirable statement. Completely crafted out of recycled material--specifically chipboard, hence its name--it would strike a strong eco stance in the home or office. The grainy texture is immediately recognizable as environmentally friendly.

Designed by Capital Craft, a design firm based in Washington, DC, the Chip Clock is deceptively simple. Despite its minimalist design, it functions quite uniquely. In place of the traditional hands, the Chip Clock sports a dial-like face with one clean slot cut into it. This 'dial' rotates around, allowing the slot to relay the time. Laser-cut and assembled by hand, the Chip Clock is simple and handsome.

The creators of the Chip Clock are currently vying for funding on Kickstarter.

Eco-friendly Home Decor
The use of recycled materials in home decor products presents disruptive innovation opportunities in sustainable design.
Minimalist Timepieces
The trend of simple and minimalist time-tellers encourages innovative designs that challenge traditional clock mechanisms.
Handcrafted Design
The rise of handmade products in the market creates opportunities for customized and unique offerings in the design industry.

Where This Applies

Sustainable Home Decor
The sustainable home decor industry can explore using recycled materials to create eco-friendly products like the Chip Clock.
Watchmaking
The watchmaking industry can incorporate minimalist designs and non-traditional time-telling mechanisms to cater to the growing demand for simple and unique timepieces.
Handmade Furniture
The handmade furniture industry can leverage the popularity of handcrafted products to create customizable and personalized designs for consumers.
SCORE
1.9 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 33%
Activity 17%
Freshness 8%