Chinese car company BAIC Motor Corporation signed Nicolas Cage to be its brand ambassador for its new Senova D-Series. Its commercial features Cage furiously racing in a Senova car, tilting on two wheels and getting out of the car seemingly angry.
The commercial is not anything unforeseen. The Academy Award winner enacts a snippet of a dangerous action film; something a lot of men would find totally cool. The 49-year-old star is a fitting candidate for targeting the older male demographic. Through Cage's acting, BAIC effectively implies what is being sold here: the car as well as the charisma.
Caucasian celebrity endorsement plays a substantial part in the Asian advertising industry. Cage is not the first to endorse overseas. Brad Pitt and soccer star Lionel Messi have also promoted for Chinese automobiles.