These ads for the Los Pisingos Adoption Center really deliver the bold and important message that there are too many children who have to look after themselves due to the absence of parents. The images used to portray the message are incredibly effective by using the children’s own hands to feed, comb their hair, tuck themselves into bed and help with homework. All four ads touched my heart, hopefully they will increase the adoption rates in Los Pisingos. In my opinion, these ads are award winning.
The ads were created by advertising agency Sancho BBDO, Bogotá, Colombia with creative direction by Hugo Corredor and Giovanni Martinez. Copywriting is by Juan Gomez and photography by German Rojas.