El Pollo Loco is bolstering its bowl selection with the debut of the chain's new Chicken Tamale Bowls. Launched as part of the chain's 2019 Holiday Favorites lineup, the new bowls are the perfect way to warm up on a chilly fall day.
El Pollo Loco's new Chicken Tamale Bowls are a Mexican-inspired take on the grain bowls that have become popular at many fast food and fast casual restaurants. The first of the new bowls is the '2 Chicken Tamales Bowl,' which tops rice and pinto beans with two chicken tamales, queso fresco, cilantro, and red enchilada sauce. Next up is the 'Chicken Tamale and Chopped Chicken Breast Bowl,' which combines rice, pinto beans, chopped chicken breast, avocado slices, and red enchilada sauce, with a chicken tamale. Finally, there's the 'Chicken Tamale & 2-Piece Leg & Thigh Bowl,' which features similar ingredients, but with chicken leg and thigh instead of chicken breast.
Image Credit: <i> El Pollo Loco.</i>
Why This Trend Is Growing
- Mexican-inspired Fast Food Bowls
- Opportunity for fast food and fast casual restaurants to innovate their bowl options with Mexican-inspired flavors.
- Hearty Tamale Bowls
- Opportunity for restaurants to capitalize on the trend of hearty bowls that warm up chilly fall days with the addition of tamale bowls.
- Customizable Grain Bowls
- Opportunity for fast food and fast casual restaurants to offer customizable grain bowls with a variety of protein and ingredient options.
Industries Being Reshaped
- Fast Food Restaurant Industry
- Opportunity for fast food restaurants to attract customers with new, Mexican-inspired bowl options.
- Fast Casual Restaurant Industry
- Opportunity for fast casual restaurants to differentiate themselves by offering hearty tamale bowls as a unique and flavorful option.
- Mexican Restaurant Industry
- Opportunity for Mexican restaurants to offer customizable grain bowls as a way to attract health-conscious customers who are looking for flavorful options.
