Brands and food bloggers have been replacing traditional pizza crusts with all sorts of unusual foods, usually transforming the beloved dish into something over the top and extra unhealthy -- but this chicken pizza crust is trying to provide an accessible high protein and low carb option.
Real Good Pizza is a frozen single serve pizza that is grain and gluten free. They use a chicken crust instead of conventional dough, but in an effort to encourage healthy eating instead of shocking consumers. Real Good Pizza is available at hundreds of Krogers locations across the United States. The frozen element also makes it an easy and quick meal option for students, lazy single people, busy professionals, and the culinary challenged.
Why This Trend Is Growing
- Alternative Pizza Crusts
- Disruptive innovation opportunity for companies to experiment with unconventional and healthy pizza crust alternatives.
- High Protein Low Carb Foods
- Disruptive innovation opportunity for companies to develop high protein low carb food options for health-conscious consumers.
- Convenient Frozen Meals
- Disruptive innovation opportunity for companies to create more convenient and healthier frozen meal options for busy consumers.
Industries Being Reshaped
- Frozen Foods
- Disruptive innovation opportunity for the frozen food industry to offer healthier meal options that cater to specific dietary needs.
- Healthy Convenience Foods
- Disruptive innovation opportunity for the convenience food industry to create healthier and more nutritious options for busy consumers.
- Pizza Industry
- Disruptive innovation opportunity for the pizza industry to adapt to changing consumer preferences by experimenting with different crust options and healthier toppings.
