KFC announced a new line of retro tee shirts with an imprint of the icons associated with the chicken King.
"All proceeds from the shirts sold on http://www.KFC.com , at Intuition and on http://www.shopintuition.com will benefit KFC Colonel's Scholars, a charitable program providing students nationwide with much needed college scholarships."
Implications - Companies who align themselves with social causes such as scholarship programs benefit from the positive feedback they receive. Consumers have decided that corporate social responsibility is important when purchasing their products. As companies donate their proceeds to the cause, consumers are more likely to purchase the product that benefits the most people. Corporate social responsibility plays off the need to self-satisfy while helping others.
Chicken King Couture to Benefit Scholars
More Stats +/-
Swooping Financial High Rises
Water-Cooling Athletic Vests
Anthropocene Material Explorations
On-Demand Furniture Delivery Services
Weightless Curl-Defining Foams
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
Chicken King Couture To Benefit Scholars
- By: Going Like SixtyJun 6, 2007 Updated: Apr 21 2011