KFC announced a new line of retro tee shirts with an imprint of the icons associated with the chicken King.
"All proceeds from the shirts sold on http://www.KFC.com , at Intuition and on http://www.shopintuition.com will benefit KFC Colonel's Scholars, a charitable program providing students nationwide with much needed college scholarships."
Implications - Companies who align themselves with social causes such as scholarship programs benefit from the positive feedback they receive. Consumers have decided that corporate social responsibility is important when purchasing their products. As companies donate their proceeds to the cause, consumers are more likely to purchase the product that benefits the most people. Corporate social responsibility plays off the need to self-satisfy while helping others.
Chicken King Couture to Benefit Scholars
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