This the first "green" car to lead off the Indy 500 race in the history of the sport. The car that gets the task of doing so is the new Chevrolet Corvette Z06 E85 sports car. In fact, this car will also be produced for consumers to purchase with a total number of 500 being produced with both coupes and convertibles.
Who gets to do the first "pacing" around the track? Mr Emerson Fittipaldi , a former Indy 500 winner champion, gets the job. The winner of the Indy 500 gets a cool 2.5 million.
Key Themes Behind This Trend
- Green Energy Pace Cars
- Disruptive opportunity to promote eco-friendly car models in car racing events.
- Limited Edition Sports Cars
- Disruptive opportunity to attract sports car enthusiasts with limited edition models promoting sustainability.
- Celebrity-endorsed Racing Events
- Disruptive opportunity to gain publicity and brand recognition by featuring celebrity racers.
Where This Applies
- Auto Manufacturing
- Opportunity to lead the production of eco-friendly sports cars with limited edition models.
- Renewable Energy
- Opportunity to promote renewable energy through partnership with car racing events featuring green energy pace cars.
- Sports Marketing
- Opportunity to attract new target markets through celebrity-endorsed racing events featuring eco-friendly pace cars.
