Reimagined Summer Chefwear

Service Works Introduces a SS20 Collection of Workwear Designs

Service Works continues to launch a collection of goods for the Spring/Summer 2020 season -- the latest spotlights chefwear silhouettes. It captures the unique work of chefs and celebrates service professionals in and out of the kitchen area. The notable chef pants are cut to be a relaxed fit and honor different subcultures.

The seasonal piece is reworked to be heavyweight using the special 11oz cotton materials to construct the design. It is offered in a variety of colorway options while maintaining the loose fitted shape of the bottoms. The capsule also features the brand's traditional five-button Bakers jacket that is made from the same materials, making both pieces great as standalone statement pieces or as a set.

Image Credit: Service Works

Reimagined Chefwear
Opportunity for disruptive innovation in redesigning traditional chefwear silhouettes and materials for increased comfort and style.
Heavyweight Workwear
Opportunity to create durable and functional workwear using specialized heavyweight cotton materials.
Statement Workwear Sets
Opportunity to design matching workwear sets that can be worn as standalone statement pieces.

Where This Applies

Fashion
The fashion industry can explore the potential of reimagining traditional chefwear and creating statement workwear sets for chefs and service professionals.
Hospitality
The hospitality industry can benefit from the innovation in heavyweight workwear materials that provide comfort and durability for chefs and service professionals.
Textile
The textile industry can explore the production of specialized heavyweight cotton materials for use in workwear designs.
SCORE
1.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 27%
Activity 3%
Freshness 9%