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“Cheese Rolling and Wake” Takes Over England Hillsides

 - May 26, 2009   Updated: Apr 4 2011
References: mirror
In jolly old England there is an event known as “Cheese Rolling and Wake” that is too good to be true. This annual tradition involves participants throwing themselves down a hill in pursuit of cheese.

I haven't witnessed it myself, but would like to. After viewing the pictures above, this event seems popular and hardcore.

Implications - Local traditions frequently focus on fun, public embarrassment and drunkenness; the most enduring conventions feature all three. This Gloucestershire tradition has been around for hundreds of years; during times of lackluster economic conditions, it offers citizens and tourists alike a way to escape the doldrums of everyday life and recapture fleeting moments of pleasure and jocularity.