In jolly old England there is an event known as â€œCheese Rolling and Wakeâ€ that is too good to be true. This annual tradition involves participants throwing themselves down a hill in pursuit of cheese.
I haven't witnessed it myself, but would like to. After viewing the pictures above, this event seems popular and hardcore.
Implications - Local traditions frequently focus on fun, public embarrassment and drunkenness; the most enduring conventions feature all three. This Gloucestershire tradition has been around for hundreds of years; during times of lackluster economic conditions, it offers citizens and tourists alike a way to escape the doldrums of everyday life and recapture fleeting moments of pleasure and jocularity.