With its new Cheesecake Crumble dessert, Philadelphia is helping consumers indulge in something sweet without all the work of baking from scratch.
Philadelphia is known for its cream cheese, and one of the best things to make with cream cheese is cheesecake. Therefore, it seems like a natural extension of the brand to make to-go cheesecake cups.
The new Philadelphia Cheesecake Crumble dessert cups are handy snack packs that each feature a cheesecake base made up of cream cheese, sugar, and butter. Each snack pack also comes with a separate compartment on top, which contains the graham crumble. This topper is meant to mimic the graham cracker crust you'd find on a real cheesecake and it's packaged separately so it won’t get soggy before you’re ready to dig in.
Available in both Original and Strawberry varieties, these new Cheesecake Crumble are perfect for dessert on the go.
Image Credit: Philadelphia
What's Driving This Trend
- To-go Dessert Cups
- Opportunity to develop portable dessert options for consumers looking for convenience.
- Separate Compartment Packaging
- Potential to innovate by creating separate compartments for different food components in a single packaging.
- Crumble Topping
- Possibility to capitalize on trend of creating separate compartments for food toppings to keep them fresh and separate from the main product.
Who This Affects Most
- Food Packaging Industry
- Opportunity to create innovative food packaging with compartments for separate components.
- Convenience Food Industry
- Potential to develop more portable, grab-and-go dessert options for busy consumers.
- Snack Industry
- Possibility to incorporate separate compartments for toppings in snack products to keep them fresh and crispy.
