FDA Scolds Cheerios for Hyperbolic Ad Claims
Rose Nazarali — May 13, 2009 — Lifestyle
The FDA has issued Cheerios a warning for a drug marketing violation.
The Cheerios ad says that in six weeks, “Cheerios could help lower your cholesterol 4%.” By making this type of claim, however, the FDA says Cheerios becomes a drug and thereby needs approval before advertising the results.
General Mills, who makes Cheerios, says they were approved as a drug several years ago; however, the FDA maintains that they were not.
I say stock up on your Cheerios stash while you can--with the FDA mad at them, you never know what could happen!
The Cheerios ad says that in six weeks, “Cheerios could help lower your cholesterol 4%.” By making this type of claim, however, the FDA says Cheerios becomes a drug and thereby needs approval before advertising the results.
General Mills, who makes Cheerios, says they were approved as a drug several years ago; however, the FDA maintains that they were not.
I say stock up on your Cheerios stash while you can--with the FDA mad at them, you never know what could happen!
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