FDA Scolds Cheerios for Hyperbolic Ad Claims

 - May 13, 2009
References: necn & google
The FDA has issued Cheerios a warning for a drug marketing violation.

The Cheerios ad says that in six weeks, "Cheerios could help lower your cholesterol 4%." By making this type of claim, however, the FDA says Cheerios becomes a drug and thereby needs approval before advertising the results.

General Mills, who makes Cheerios, says they were approved as a drug several years ago; however, the FDA maintains that they were not.

I say stock up on your Cheerios stash while you can--with the FDA mad at them, you never know what could happen!