Shai Gilgeous-Alexamder works in collaboration with Converse on the new Chase the Drip collection of footwear that spotlights blue tonal footwear. It spotlights both the Pro Leather Low and the Chuck 70 for two options: a higher cut silhouette and a low cut silhouette.
The young athlete infuses his design language onto the sneaker models with the notable UNC colorway. The light blue palette entirely covers the full length of the sneaker with some touches of white to contrast at the laces and the medial side for branding. The Chuck 70, on the other hand, boasts a stark design with white upper detailing. It is marked with bright blue tie-dye patterning on top of the white denim base.
Image Credit: Converse
Key Themes Behind This Trend
- Blue-tonal Footwear
- There could be a disruptive innovation opportunity for footwear brands to collaborate with athletes and influencers to create limited edition blue-tonal footwear collections.
- Athlete-inspired Footwear Design
- There could be a disruptive innovation opportunity for footwear brands to collaborate with athletes and have them infuse their design language on sneaker models to create new collections.
- Contrasting Design Elements
- There could be a disruptive innovation opportunity for footwear brands to experiment with contrasting design elements, such as stark white upper detailing with bright blue tie-dye patterning.
Where This Applies
- Athletic Footwear
- Athletic footwear brands could use athlete collaborations to create limited edition collections with unique design language and colorways, such as blue-tonal footwear.
- Influencer Marketing
- Influencer marketing agencies could collaborate with footwear brands and athletes to create limited edition sneaker collections that align with the influencer's personal brand and design preferences.
- Fashion Retail
- Fashion retailers could partner with footwear brands and athletes to design and market exclusive sneaker collections featuring contrasting design elements, such as bold color palettes and unique materials.
