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Amplified Credit Card Programs

The Chase Offers Program Boasts the 'Get More Deals Now' Initiative

— March 17, 2020 — Marketing
The Chase Offers program has saved a lot of people money, offering deals and cash-back opportunities on brands like Cole Haan and Rite Aid. Now, however, the company is introducing a stronger incentive for people to join.

Dubbed 'Get More Deals Now,' the update is relatively straightforward. In addition to the usual benefits of the Chase Offers Program, the update boasts six free months of Spotify Premium for select cardholders, as well as a free membership to ShopRunner. If one decides to enroll prior to February 2021, one can also enjoy a 10% back on Groupon purchases, allowing for "up to $50 back per month for up to 12 months."

The Chase Offers Program is currently available on most personal Chase cards.


Image Credit: Crystal Cox/ Business Insider
Trend Themes
1. Amplified Credit Card Programs - The introduction of stronger incentives and additional benefits in credit card programs offers disruptive innovation opportunities for enhanced customer engagement and loyalty.
2. Cash-back and Deals Platforms - The rise of programs like Chase Offers that provide cash-back opportunities and exclusive deals creates disruptive innovation opportunities for companies to collaborate and market their products to a larger customer base.
3. Subscription-based Perks - The inclusion of perks such as free Spotify Premium and ShopRunner memberships in credit card programs presents disruptive innovation opportunities for companies to attract and retain customers through exclusive subscription-based benefits.
Industry Implications
1. Finance - The finance industry can leverage amplified credit card programs to revolutionize customer rewards and loyalty systems, ultimately improving customer experience and retention.
2. Retail - The retail industry can explore partnerships with cash-back and deals platforms to drive sales and enhance customer acquisition, leveraging their existing customer base.
3. Technology - The technology industry can collaborate with credit card programs to offer subscription-based perks, expanding their reach while providing added value to customers through exclusive benefits.
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