Hooters and American car racing driver Chase Elliott are partnering to launch a virtual restaurant called Chase Elliot’s Chicken Tenders. Over 200 Hooters locations throughout the US will offer Chase Elliott’s Chicken Tenders, while delivery customers from platforms like DoorDash, Grubhub, and Uber Eats will also be able to order the menu offerings for takeout. By recruiting Elliott, Hooters hopes to attract a new audience of consumers and grow its business even further.
“Virtual concepts have been an important part of our off-premises growth strategy since 2019,” says Marc Butler, SVP, Strategic Planning/Off Premise for Hooters of America. “Hooters is very well known for our great wings, but awareness is lower for other menu segments such as tenders, burgers and seafood.”
Image Credit: Hooters
