Ashen Urban Lookbooks

Charlotte Gainsbourg by Peter Lindbergh Mixes Concrete and Couture

The January 2011 issue of Vogue Italia goes ramshackle ravishing with these subdued spreads featuring Charlotte Gainsbourg by Peter Lindbergh. The beautiful brunette was styled by Michael Philouze to look edgy, yet effete against the muted brutalist backdrop.

Photographed in a dilapidated warehouse set, Charlotte Gainsbourg by Peter Lindbergh is an elemental editorial exposing the tactile and temperamental qualities of the model, the materials and the milieu.

Brutalist Fashion
Designers are exploring the bold and rough aesthetic of Brutalist architecture in clothing design.
Urban Decay Photography
Photographers are utilizing abandoned, gritty locations to add an edgy and raw element to fashion photography.
Elevated Grunge Fashion
Designers are incorporating a mix of high-fashion elements with grunge elements for a stylish, yet undone look.

Industries Being Reshaped

Fashion
Fashion designers and photographers can embrace the raw and edgy backdrop of urban decay in their clothing design and photography.
Architecture
Architects can utilize the current interest in Brutalist architecture to create new, bold structures that reflect this aesthetic.
Marketing and Advertising
Ad agencies can incorporate urban decay photography in their campaigns to add a gritty, rebellious feel to their branding strategy.
SCORE
3.5 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 57%
Activity 39%
Freshness 8%