The Charlie Bigham's side dishes come as the brand's first-ever range of sides arriving exclusively at Tesco locations in the UK to provide shoppers with a deliciously simple way to elevate any meal.
The product range includes Cauliflower Cheese, Chunky Chips, Green Vegetable Medley, Bombay Potatoes, Potato Dauphinoise and Tarka Dahl, which are each priced at £2 for two-person servings. The products are perfect for shoppers who might be at a loss for what to pair with their favorite recipes, but could also be a jumping off point for planning out midweek meals.
CEO Patrick Cairns commented on the Charlie Bigham's side dishes saying, "With the launch of these new side dishes, consumers are able to turn to the brand for a complete meal solution and a one stop alternative to takeaways, going out for dinner – and for those not having the inclination to cook from scratch on any given evening – without compromising on flavour or quality."
Key Themes Behind This Trend
- Convenient Side Dishes
- There's an opportunity to create new types of ready-to-eat side dishes for the busy and value-conscious market.
- Premium Meal Solutions
- There's potential for more premium and complete meal solutions that cater to discerning customers who also want convenience.
- DIY Meal Kits
- There's potential for meal kit services that include ready-to-eat side dishes to make meal preparation even more convenient for busy consumers.
Where This Applies
- Convenience Food Industry
- There's an opportunity to expand the market for ready-to-eat and heat-and-eat dishes for busy consumers who want convenience without sacrificing flavor or quality.
- Meal Kit Industry
- There's potential to create more comprehensive and higher-end meal kit services that include ready-to-eat side dishes for customers who want restaurant-quality meals at home.
- Online Groceries Industry
- With the increasing demand for convenience, online groceries and delivery services can include more high-quality, ready-to-eat sides as part of their offerings.
