Deepfakes have generally been associated with creepy and nefarious subcultures, but a new Charli XCX music video utilizes the technology as a convincing special effect. Created for her track "1999" the music video features both singers, Charli XCX and Troye Sivan, paying homage to various touchstones of the 1990s. These references include Steve Jobs, TLC’s “Waterfalls” music video, Titanic, the Nokia 3310, The Sims, and The Titanic.
Beyond the novelty of the Charli XCX music video, the use of deepfake technology shows its true potential as a special effects tool. While tools like Photoshop and after effects can achieve similar results, the AI and machine learning capabilities of deepfake technology makes it easier for amateurs to use. This video is the first time the technology has been used in this medium.
Image Credit: Ryan Staake