Following the launch of its first foray into the footwear category with Blissfeel, Lulumeon is continuing its women-first approach to new footwear with Chargefeel. These sneakers take the form of low, cross-training workout shoes that deliver a "zero-distraction experience" for wearers.
While the previous launch introduced the athletic brand's first running shoe design, Chargefeel stands out by sharing an all-in-one solution for people who love to move their body in many different ways and demand a shoe capable of handling it all. Through its research, Lululemon found that most women take part in more than one sweat activity per week and Chargefeel supports multi-directional movements across multiple activities, such as training or HIIT.
This sneaker design leads with bounce and forward motion (like a running shoe) and then provides the trustworthy side-to-side stability of a training shoe.
What Makes This Trend Stand Out
- Multi-directional Workout Shoes
- Opportunity for brands to create all-in-one footwear solutions catered to consumers who regularly engage in a variety of physical activities.
- Women-first Footwear
- Opportunity for brands to cater specifically to women who frequently participate in diverse athletic activities.
- Zero-distraction Experience
- Opportunity for brands to prioritize delivering comfortable and distraction-free footwear for consumers during physical activity.
Sectors Adopting This
- Athletic Footwear
- Opportunity for athletic footwear brands to create multi-purpose footwear options that cater to both men and women who participate in a variety of physical activities.
- Sportswear
- Opportunity for sportswear brands to create matching ensembles with the multi-purpose footwear options for women who engage in activities such as training or HIIT.
- Fitness Equipment
- Opportunity for fitness equipment brands to create multi-purpose workout equipment that can cater to a range of physical activities and user needs.
