Chapman Guitars is a British guitar company run by musicians for musicians, founded in 2009 by owners Rob Chapman and Lee Anderton. The brand’s new ‘ML1,’ ‘ML3 Pro Modern,’ and ‘ML3 Traditional' models, which offer new finishes and the option of seven-string and baritone, are just a few of the many new Pro Series alternatives that have been released. Highlights of the collection include roasted maple necks, rolled fingerboards, stainless steel frets, improved body contouring, and more.
There are 15 new varieties overall that have been introduced to the brand’s portfolio, giving guitar enthusiasts an array of choices for their next project. The Pro Series is produced in South Korea, as opposed to Chapman's Standard line, and differentiates itself by using various premium components.
Image Credit: Chapman Guitars
What's Driving This Trend
- High-spec Guitars
- The trend towards high-end, customizable guitars with premium components creates opportunities for disruptive innovation in the music industry.
- Seven-string and Baritone Guitars
- The trend towards seven-string and baritone guitars addresses the needs of modern musicians seeking to create new sounds and styles of playing, offering opportunities for innovation in instrument design.
- Premium Components
- The trend towards higher quality materials, such as roasted maple necks and stainless steel frets, creates opportunities for innovation in the guitar component industry.
Who This Affects Most
- Musical Instruments and Equipment
- The launch of Chapman Guitar's Pro Series of high-spec guitars highlights disruptive innovation opportunities in the musical instrument and equipment industry, as consumers seek customizable, sophisticated products.
- Manufacturing
- The shift towards producing high-end, premium guitars in South Korea, as opposed to Chapman's Standard line, provides opportunities for disruptive innovation in the manufacturing industry.
- Online Retail
- As the market for high-end, customizable guitars continues to grow, online retailers have an opportunity to offer specialized shopping experiences and even more customization options for customers.
