Exotic Princess Fashion

The Chanel Pre-Fall 2011 Ad Campaign Stars Alejandra Alonsa

Although it has been over a month since the Royal Wedding took place, people are still obsessed with anything and everything related to it, like the Chanel Pre-Fall 2011 ad campaign. Taking a new spin on the whole blue-blood theme, these print ads go down a more exotic path.

Photographed by Karl Lagerfeld, the Chanel Pre-Fall 2011 ad campaign really seems to take a different direction all around in regards to past Chanel campaigns. Yes, the shoot may be classically minimal as always, but the accessorizing introduces a new style that is richer in all senses of the word.

Modeled by Alejandra Alonsa, who looks like a princess, the Chanel Pre-Fall 2011 ad campaign boasts touches of burgundy and blue that make it all the more rich.

Royal Wedding Obsession
Disruptive innovation opportunity: Create fashion campaigns that tap into the ongoing fascination with the Royal Wedding to engage consumers.
Exotic Aesthetic
Disruptive innovation opportunity: Introduce new fashion styles and accessories that incorporate exotic influences to provide a unique and rich visual experience.
Rich Color Palette
Disruptive innovation opportunity: Develop fashion collections that feature rich hues like burgundy and blue for a luxurious and visually striking appeal.

Industries Being Reshaped

Fashion Advertising
Disruptive innovation opportunity: Revolutionize fashion advertising by shifting towards new themes and aesthetics that capture consumer interest.
Luxury Fashion
Disruptive innovation opportunity: Innovate within the luxury fashion industry by incorporating exotic elements and rich color palettes to create unique and captivating designs.
Celebrity Endorsements
Disruptive innovation opportunity: Explore new ways to leverage celebrity endorsements for fashion brands, capitalizing on the ongoing obsession with the Royal Wedding.
SCORE
5.9 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 86%
Activity 82%
Freshness 8%