Purifying Mousse Cleansers

Chanel L'Eau De Mousse is a Water-to-Foam Formula

Chanel L'Eau De Mousse is an anti-pollution water-to-foam cleanser that's useful for clearing away makeup, sunscreen residue and impurities in a richly sensorial way. The self-foaming cleanser begins as a light micellar water that transforms into a luxe foam that helps to gently cleanse the skin and support the skin's natural barrier.

Ideal for all skin types, including sensitive, the purifying formula helps to keep skin feeling comfortable, soft, soothed and refreshed. As well as leaving skin feeling immediately refreshed and clear of polluting particles, the product helps to create an even more luminous complexion in one month's time.

The thick and soft foam from Chanel's Cleansing Collection speaks to consumers who want to indulge in moments of self-care that provide sensorial comfort.

Anti-pollution Cleansers
Opportunity to further develop water-to-foam cleansers that provide anti-pollution benefits.
Luxury Cleansing Collection
Disruptive innovation opportunity to create a high-end cleansing collection that indulges consumers in sensorial comfort.
Skin Barrier Support
Further development of cleansing products that nourish and support the skin's natural barrier.

Sectors Adopting This

Skincare
Opportunity for skincare brands to develop and market anti-pollution water-to-foam cleansers.
Luxury Beauty
Disruptive innovation opportunity for high-end beauty brands to create a cleansing collection that offers sensorial comfort.
Natural Beauty
Opportunity for natural beauty brands to develop cleansing products that provide anti-pollution benefits while nourishing the skin's natural barrier.
SCORE
4.6 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 43%
Activity 83%
Freshness 11%

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