The Champion clothing collaboration with the multifaceted fashion brand BEAMS has resulted in a number of different editorial efforts to portray the athletic looks from the line.
Recently, UK brand The Daily Street showed the Champion clothing in a monochrome photo series that made use of industrial props. Italian photographer Lorenzo Sampaolesi angles the clothing differently, using a model dressed with a stark semblance to Harley Quinn of 'Suicide Squad.' In doing so, Lorenzo Sampaolesi immediately draws attention to the simplistic clothing, using a series of colorful lighting and the eerie character to show off the apparel.
As the sportswear is more widely marketed to a male demographic, using only a female model for the shoot gives the clothing more diversity in the eyes of consumers and is likely to lead to more women purchasing the Champion and BEAMS line.
What's Driving This Trend
- Athletic Fashion Photoshoots
- Brands can explore unique and creative ways to showcase their clothing, like using film and pop culture references as inspiration in photoshoots.
- Gender-inclusive Marketing
- By featuring both male and female models in their marketing campaigns, brands can attract a wider audience and promote gender inclusivity in the fashion industry.
- Industrial Themed Fashion
- Incorporating industrial props and backgrounds in fashion photography can give clothing a unique edge and create a visually striking aesthetic.
Who This Affects Most
- Fashion
- Fashion brands can use unique and creative photography styles to showcase their clothing and appeal to a wider audience.
- Film and Entertainment
- Fashion brands can draw inspiration from popular films and characters to create unique and eye-catching marketing campaigns.
- Photography
- Photographers can experiment with different styles and themes to create visually striking fashion editorials that showcase the clothing in a unique way.
