Jelly Belly's champagne Jelly Bean flavor has officially joined the brand's unique roster after a trial run during the end of last year. The candy draws inspiration from everyone's favorite, festive drink and can be described as an edible glass of alcohol.
Fans of the cocktail party and New Year's eve staple will love the carbonated taste of Jelly Belly's champagne Jelly Beans. The new flavor shows how brands are pushing traditional taste boundaries in an effort to appeal to a millennial market rather than solely the demographic who would traditionally enjoy their product.
This marketing shift is not only present with confections but has also been illustrated with examples like Sriracha popcorn, coffee-infused yogurts and other unique flavor pairings introduced by top-tiered brands in the food and beverage industry.