The Mimicker Alarm app by Microsoft offers consumers a gamified and interactive way to get out of bed in the morning with a series of challenging games they have to complete in order to turn the device off. This offers a fun and interactive solution to consumers that struggle with pulling themselves out of bed in the morning by redirecting their focus onto an enjoyable activity.
Unlike a conventional alarm, the Mimicker Alarm app is interactive offering users three different games to play in the morning. Each game is designed to wake up the body and increase alertness in a fun way that isn't too aggressive. The games range from Express Yourself instructing consumers to match their face to a given emotion, Color Capture requiring users to match a color with a photo of something of the same hue and a Tongue Twister repetition game.