Humanized Chair Photography

This Series Imagines Each Individual as a Different Piece of Furniture

Horia Manolache's evocative chair photography imagines different pieces of furniture as humans. For many people, their furniture choices reflect their unique personality and sense of style. This series explores how we relate to the objects in our home by looking specifically at different chairs.

The San Francisco-based artist originally came up with the idea for the series after seeing a beautiful white chair with a broken arm. Manolache imagined this chair as an old woman and began to think about the idea of our furniture as a reflection of our personal experiences. These musings led him to create 'The Chairs' series, in which each piece of furniture is modeled after the owner's unique personality. The quirky chair photography provides an interesting look at the way our taste in home furnishings can reflect who were are as individuals.

Furniture as Personification
Creating furniture designs that reflect on people's personalities with innovative features.
Identity-driven Home Decor
Designing home decor that aligns with the unique personalities of the owners.
Humanizing Everyday Objects
Transforming everyday objects such as furniture into human-like features to evoke an emotional connection with them.

Industries Being Reshaped

Furniture Manufacturing
Manufacturing furniture that is not only aesthetically pleasing but also personalised to fit in with individual personalities.
Home Decor
Creating home decor items that are tailored to match owners' identities while providing an emotional connection with the living space.
Photography
Offering photography services to capture and humanize everyday objects to tell stories about people's lives.
SCORE
1.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 33%
Activity 2%
Freshness 8%