Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes, Workshops & Webinars
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Get answers to common questions about Trend Hunter.
Stay on the cutting-edge with the help of the Trend Hunter community.
Meet the team trusted by hundreds of leading businesses worldwide.
Find opportunities to accelerate your career with the #1 Trend Firm.
Catch up on noteworthy Trend Hunter news and media mentions.
Build a portfolio and put your trend-spotting abilities to the test.
Supercharge your marketing by partnering with Trend Hunter.
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Join the world's top innovators at our 3-Day Toronto event.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Innovation Events
Explore our 2020 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.

Targeting Tech-Savvy Seniors

Silvers Summit Zeroes in On Boomers and Their Parents (CES 2009)

— January 10, 2009 — Life-Stages
The oldest Baby Boomer is 61, but that doesn’t stop bloggers and marketers from thinking they are incompetent when it comes to technology. The Consumer Electronics Show is pretty boring this year, lacking any ground-breaking, show-stopping gadget. They are trying to capture some buzz by offering the first Silvers Summit. Bigger TV’s and smarter phones are dominant. But by digging deeper, one will notice that Baby Boomers have attracted some attention.

“They’re doing things that 80-year-olds weren’t doing 15 years ago,” said Howard Byck, senior vice president for lifestyle products for AARP. Today is the first Silvers Summit at the Consumer Electronics Show, focused on getting Baby Boomers and their parents (!) mashed up with tech.

AARP, UCLA Memory and Aging Research Center, Qualcomm Inc., and Google Inc. are all involved. Wii game playing has taken a firm hold of the retirement community, even nursing home/OAP homes as people 70+ are playing bowling, tennis and golf on the Wii. Baby Boomers are using memory games to keep dementia off the screen.

Even though marketers have known about the huge bulge in the demographic snake, they have written off Baby Boomers as being too brand-loyal and too set in their ways to make it worth attempting to pry money from their hands. It appears the marketing folks are changing their tunes.