According to the co founders of Cereality, David Roth and Rick Bacher, Cereality is a "Home for Cereal away from home."
Cereality is the first outlet that sells nothing but cereal. Cereality Cereal Bar & Cafe, which opened its first sit-down cafe Wednesday on the University of Pennsylvania campus, wants to open more than a dozen Cerealities next year on campuses, hospital lobbies, airports and office buildings. Behind the kitchen counter of the store are 30 varieties of brand-name cold cereal. Customers order from â€œcereologists,â€ whose most popular mix is two 8-ounce scoops with one of 36 toppings, plus regular, flavored or soy milk for $2.95. Also available on offer are cereal bars, cereal smoothies and yogurt blends.
â€œThis is great because you can try all different kinds and not have to buy the whole box,â€ said Penn freshman Erica Denhoff, 18, as she munched on a healthy concoction of Quaker Oat Squares, Corn Chex and yogurt flax bark with skim milk. â€œI'm on the track team. : I eat cereal for breakfast and for a snack if I need energy.â€