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 - Apr 21, 2008
References: cereality &
According to the co founders of Cereality, David Roth and Rick Bacher, Cereality is a "Home for Cereal away from home."

Cereality is the first outlet that sells nothing but cereal. Cereality Cereal Bar & Cafe, which opened its first sit-down cafe Wednesday on the University of Pennsylvania campus, wants to open more than a dozen Cerealities next year on campuses, hospital lobbies, airports and office buildings. Behind the kitchen counter of the store are 30 varieties of brand-name cold cereal. Customers order from “cereologists,” whose most popular mix is two 8-ounce scoops with one of 36 toppings, plus regular, flavored or soy milk for $2.95. Also available on offer are cereal bars, cereal smoothies and yogurt blends.

“This is great because you can try all different kinds and not have to buy the whole box,” said Penn freshman Erica Denhoff, 18, as she munched on a healthy concoction of Quaker Oat Squares, Corn Chex and yogurt flax bark with skim milk. “I'm on the track team. : I eat cereal for breakfast and for a snack if I need energy.”