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Robert Bronwasser's 'Ceramic People' for Smool Design Studio

 - Apr 8, 2010   Updated: Jun 2 2011
References: smool.nl & mocoloco
Royal Goedewaagen's Ceramic People by Robert Bronwasser are modern figurines meant to recall a more human element. Bronwasser created the Ceramic People under Smool Design Studio for Royal Goedewaagen in an attempt to bring contemporary design to traditional Dutch ceramics.

Some of the Ceramic People are simple and undecorated while others, including Holly, are intricately painted to give a sense of personality.

Implications - Consumers who appreciate kitschy ideas are drawn to this type of product. They want an item that stands out in their minds while being one of a kind. Kitschy items sell based off of this factor. With a modernization of the item, a consumer will most likely move to purchase as it is current as well as unique.