Complex Magazine made a video called 'Hold My Phone: The Evolution of Mobile Devices in Rap Videos' documenting cell phones use in rap videos over the ages. It's pretty cool to see not only how far phones have come, but how far hip-hop has come as well.
Using Ice T's "High Rollers" video as a starting point, he Motorola Dynatac is the first phone we see. Other phones include the T-Mobile Sidekick, BlackBerry Curve and the most recent iPhone 5s.
Some of the biggest hip-hop artists of all time use cell phones to show their status. It's interesting to note how at first, it was enough to just have a cellphone regardless of what make or model it was. Now, it's all about which model you choose to represent yourself or sponsors.
What's Driving This Trend
- Mobile Technology in Music Videos
- Exploring different ways mobile technology is utilized in music videos through the years can inspire new ways to incorporate it in artistic expression today.
- Brand Sponsorship in Music Videos
- The significance of brand sponsorship in modern hip hop videos, with particular focus on how mobile phone brands have capitalized on this trend, provides insight on collaboration opportunities for disruptive branding strategies.
- Cultural Influence in Product Choice
- Hip hop music culture's pervasive impact on consumer preferences in mobile technology presents opportunities to develop culturally sensitive marketing and design strategies that cater to this market niche.
Who This Affects Most
- Mobile Device Manufacturers
- Identifying and capitalizing on brand positioning and promotional opportunities for mobile devices in the music industry can potentially lead to increased sales and market share among musically inclined consumers.
- Music Streaming Services
- Insights gained from examining patterns in music video trends can help music streaming services tailor their platforms and content offerings to better serve the diverse interests and evolving taste in the market.
- Marketing and Advertising Agencies
- The role of brand sponsorships and targeted marketing in music videos provides creative firms with opportunities to introduce innovative tactics in their marketing campaigns and establish credibility among their target demographics.
