Like some sort of impressionist painting, the Celine Spring 2014 campaign is full of bright colors that could easily be interpreted as bold brush strokes. Of course, they are simply the prints and patterns on the fashion designs themselves, but they have been captured in such a way that they are given this artistic effect.
Full of movement, the Celine Spring 2014 campaign was lensed by German fashion photographer Juergen Teller, who happens to dabble in fine art photography as well. Starring models Daria Werbowy and Julia Nobis, the photoshoot was captured in studio against a white backdrop, which allows the vibrancy of the colors stand out even more. As Refinery 29 puts it, the images are a "striking sartorial twist on oil-painting class that we can't take our eyes off of."
What Makes This Trend Stand Out
- Art-inspired Fashion Photography
- The fusion of art and fashion photography opens opportunities for more creative and visually appealing advertising campaigns.
- Bold Print Designs
- Fashion trends embracing bold prints and patterns inspire new creative branding and marketing strategies that combine artistic expression and fashion design.
- Fashion as Fine Art
- Fashion as a form of art presents a new frontier in the industry where designers emphasize artistry in their creations, representing new disruption opportunities to leverage the crossover between fashion and fine art.
Sectors Adopting This
- Fashion
- The fashion industry can leverage the concept of art-inspired fashion and use it as a new axis to create marketing campaigns that resonate with creativity-centric consumers.
- Photography
- Photography as a creative field can embrace the trend of art-influenced fashion photography and intersect with fashion designers and brands to visually articulate their artistic messages and brand essence.
- Art
- Art and fashion intersect in a greater way with fashion increasingly becoming considered as a notable artform, representing opportunities for further collaborations between fashion designers and fine artists.
