'Oura,' the health and wellness company, has launched its third-generation Oura ring, a celebrity-backed health wearable. The first Oura ring launched in 2015 with the primary goal of tracking sleep and minor health metrics. Now, in 2021, the third-generation Oura ring tracks everything from heart rate patterns to potential health risks. On top of that, celebrities such as Jennifer Aniston and Jimmy Kimmel have been outspoken about their love for the Oura ring.
The third-generation Oura ring monitors blood oxygen levels, breathing patterns, sleep quality, daily activity, body temperatures over time, and even period patterns. The Oura ring pairs with a smartphone app, which is available in a standard edition for free or in a premium edition for $6 a month, which provides more detailed health metrics. Oura adds more features to its ring on each release while simultaneously improving on the physical design. The third-generation Oura ring is available in silver, black, gold, and matte-black styles.
Image Credit: Oura
Why This Trend Is Growing
- Health Wearables for Personalized Health Monitoring
- Companies can innovate by developing health wearables that cater to personalized health monitoring needs
- Celebrity Endorsements in Health and Wellness
- Opportunities exist for businesses to partner with celebrities for endorsements on their health and wellness products
- Data-driven Health Tracking
- The use of data-driven health tracking can lead to opportunity for businesses developing health wearables
Industries Being Reshaped
- Wearable Technology
- Wearable technology industry can continue to disrupt the healthcare market with the development of health wearables
- Celebrity Branding
- Businesses can disrupt the celebrity branding industry by partnering with celebrities for endorsements of health and wellness products
- Healthcare
- Healthcare industry can innovate by incorporating data-driven health tracking into their care plans
