When I think about ethical fashion, Lindsay Lohan is definitely not one of the first face that pops into my head. Oddly enough, the 21-year-old actress has become the face of "Visa Swap".
Visa Swap is a shop in London's Convent Gardens that, starting this summer, will start accepting used, high-end clothes from the public in return for Visa Swap points.
"A few weeks later, people can then return to trade their points in for others' second-hand items. Any of the clothing that fails to sell will be donated to TRAID, a British organization that raises money to support communities in developing countries by recycling clothing through its network of stores," explains Ecorazzi.
Lohan will back the campaign in a series of ads, set to debut in June, in which she'll be wearing chic vintage fashions.
Thank goodness there are bigger catastrophes in the world to worry about.
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Lindsay Lohan for Visa Swap
- By: lourdes sanchez bayasApr 29, 2008