Iowa-based Cedar Ridge Distillery will release a Fourth of July bourbon label on its best-selling bourbon whiskey. To commemorate the holiday, the brand aims to strengthen its connection to its beloved heartland. Cedar Ridge's 2021 campaign label will replace the brand's original and recognizable red tape design with a flag-inspired illustration.
Starting this year, the distillery plans to launch new label designs each year to create unique collectible bottles. This limited-edition commemorative label will be included as a collectible item.
Jamie Siefken, the general manager and executive VP at Cedar Ridge, expresses the company's motivation in a press release: "As a brand born in America's Heartland, there's no better holiday season for us to own."
Image Credit: Craft Spirits
Key Themes Behind This Trend
- Holiday-themed Liquors
- There is a rising trend of holiday-themed liquors, and distilleries can capitalize on this by releasing special edition labels during major holidays.
- Collectible Bottles
- Distilleries can create unique collectible bottles by releasing limited edition labels, which can help to differentiate their product and increase brand loyalty.
- Regional Connection Marketing
- As Cedar Ridge aims to strengthen its connection to its beloved heartland with its Fourth of July bourbon label, distilleries can leverage regional connection marketing to establish a deeper connection with consumers.
Where This Applies
- Alcoholic Beverages
- The alcoholic beverage industry can capitalize on the trend of holiday-themed liquors by releasing special edition labels during major holidays to increase sales and attract new customers.
- Collectibles
- The collectibles industry can benefit from the rising trend of collectible liquor bottles, as distilleries can partner with them to create exclusive collections for collectors.
- Marketing and Advertising
- Marketing and advertising companies can leverage regional connection marketing to help brands establish a deeper connection with consumers, as demonstrated by Cedar Ridge's Fourth of July bourbon label.
