Beverly Hills Caviar is a gourmet foods brand currently hosting three caviar ATMs at malls across the Los Angeles area. The unique upscale approach to automated retail can be found within Westfield Century City, Westfield Topanga and the Burbank Towne Center.
Serving up a host of niche high-end delicacies, this automated approach to distributing seafood is particularly interesting considering the importance of the freshness of fish. An ounce of Imperial River Beluga Caviar is priced at $500 in the Beverly Hills Caviar ATMs, while it will also serve up a selection of truffles, escargot, Mother of Pearl plates and spoons, gourmet salts and other items from the brand.
This extreme example of automated retail is particularly interesting when one considers where one would eat the vending machine-procured caviar.