The latest product created by Cave Foods are these prehistoric paleo protein bars that feature a massive, shaggy mammoth as a promotional mascot. The reason that the design team at 'Darling Brands' used a mammoth was to emphasize Cave Foods' commitment to products that are authentically old-fashioned.
The brand creates food products that are "hand crafted, gluten free, Primal and low in sugar" -- just like meals enjoyed by cavemen. Additionally, the use of a massive mammoth hopes to attract the brand's consumer demographic of gym buffs and fitness enthusiasts.
Each package is made from paper products, which have been vacuum-sealed to ensure freshness, flavor and proper texture. The brand maintains a cohesive image producing strictly paleo products, featuring a rugged mascot and using minimalist eco-friendly packaging.
What's Driving This Trend
- Paleo Protein Bars
- Opportunity for developing protein bars made for the Paleo diet that include authentic, old-fashioned and handcrafted ingredients.
- Minimalist Eco-friendly Packaging
- Opportunity to create eco-friendly packaging designs that accentuate rugged mascots such as the packaging for Cave Foods protein bars.
- Low-sugar Foods
- Opportunity to create food products low in sugar for health-conscious consumers that cater to gym buffs and fitness enthusiasts such as Cave Foods' protein bars.
Who This Affects Most
- Fitness and Health Products
- There is an opportunity to create more products in the health and fitness industry that meet the Paleo diet's nutritional requirements, such as the gluten-free and handcrafted ingredients in Cave Foods protein bars.
- Sustainable Packaging
- There is an opportunity to create more eco-friendly packaging designs such as the minimalist packaging used for Cave Foods' prehistoric protein bars.
- Sports Nutrition Products
- The market for sports nutrition products such as protein bars that are low in sugar and cater to gym buffs and fitness enthusiasts is expanding, providing opportunities for innovation and development in this industry.
