The latest product created by Cave Foods are these prehistoric paleo protein bars that feature a massive, shaggy mammoth as a promotional mascot. The reason that the design team at 'Darling Brands' used a mammoth was to emphasize Cave Foods' commitment to products that are authentically old-fashioned.
The brand creates food products that are "hand crafted, gluten free, Primal and low in sugar" -- just like meals enjoyed by cavemen. Additionally, the use of a massive mammoth hopes to attract the brand's consumer demographic of gym buffs and fitness enthusiasts.
Each package is made from paper products, which have been vacuum-sealed to ensure freshness, flavor and proper texture. The brand maintains a cohesive image producing strictly paleo products, featuring a rugged mascot and using minimalist eco-friendly packaging.