The Caudo Sangria is a drink with a name that may sound feminine, but the branding would suggest otherwise. Troy O-Brien is the man behind the design, and he states that "it looks cool and the visual peril packaging is perfect for the desired youth extreme sports target profile who could potentially create a culture around the type of drink."
O-Brien compares this type of approach to branding to companies such as Jager, and I would even say Red Bull. Since this branding looks quite masculine, it will be interesting to see how many males compared with females decide to buy the alcoholic beverage. With a skull and crossbones on the front, the brand is certainly targeting a more rebellious demographic.