Designed with cat lovers in mind, the Louis Vuitton Catogram collection celebrates fabulous felines from around the world. Conceived by Nicolas Ghesquière and former Vogue creative director Grace Coddington, the Catogram collection features leather handbags and purses, cat-covered scarves, blankets, notebooks, key chains, and hats. The cats used in each piece are actually hand-drawn sketches of Coddington’s Persian cats, Pumpkin and Blanket, as well as other cat-inspired designs.
While the main focus of the Catogram collection is on felines, the capsule also contains numerous pieces inspired by Ghesquière’s Labrador - Léon. In addition to featuring adorable animals, the new collection also utilizes a new vintage bag design from 1934 known as Sac Tricot. Of course, LV put its own twist on the Sac Tricot by including Monogram Vernis and Epi leather, and a hexagonal chain link.
Image Credit: Louis Vuitton
Key Themes Behind This Trend
- Feline-focused Fashion
- Opportunities for luxury fashion brands to elevate their products with animal motifs and designs.
- Pet-inspired Accessories
- Opportunities for a new niche market of pet lovers seeking to accessorize with animal-inspired products.
- Vintage-inspired Designs
- Opportunities for designers to reimagine classic designs for modern audiences.
Where This Applies
- Luxury Fashion
- Opportunities for high-end fashion brands to bring in new customers with animal-inspired designs.
- Pet Industry
- Opportunities for companies in the pet industry to branch out and offer pet-inspired fashion accessories.
- Retail Industry
- Opportunities for retailers to capitalize on the popularity of feline-focused fashion and incorporate animal-inspired designs into their product lines.
