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Catholic Cross-Branding

Boston College Fashion at Victoria's Secret

— November 15, 2008 — Pop Culture
The head of a Catholic group has his undies in a twist because Boston College is earning money from Victoria’s Secret. Boston College-branded clothing is sold by Victoria’s Secret, and Boston College gets a royalty from the clothing sales. Boston College alum C.J. Doyle, head of the Catholic Action League, didn’t like it one bit.

“I think it’s appalling. I think it’s disgraceful. It’s disgusting,” said Doyle. “They see an opportunity to make a buck by striking a deal with a company that openly appeals to prurient interests.”
Trend Themes
1. Cross-branding - Expanding partnerships between different brands to create unique and profitable collaborations.
2. Ethical Branding - Consumers demanding greater transparency and ethical practices from brands they support.
3. Religion & Commerce - The intersection of religion and commercialism creating controversy and discussions about appropriate partnerships.
Industry Implications
1. Fashion Retail - Opportunities for fashion retailers to collaborate with different brands and expand their product offerings.
2. Higher Education - Universities exploring new revenue streams through licensing agreements and brand partnerships.
3. Religious Institutions - Religious organizations examining the implications and financial benefits of partnering with secular brands.
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