The head of a Catholic group has his undies in a twist because Boston College is earning money from Victoria’s Secret. Boston College-branded clothing is sold by Victoria’s Secret, and Boston College gets a royalty from the clothing sales. Boston College alum C.J. Doyle, head of the Catholic Action League, didn’t like it one bit.
"I think it’s appalling. I think it’s disgraceful. It’s disgusting," said Doyle. "They see an opportunity to make a buck by striking a deal with a company that openly appeals to prurient interests."
More Stats +/-
Publicity Before Decency
Cross Marketing Super Bowl & Valentines
Years of Branding Shredded
Finger-Friendly Key Rings
Press-On Pedicure Kits
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
Boston College Fashion at Victoria's Secret
- By: Going Like SixtyNov 15, 2008