Boston College Fashion at Victoria's Secret
Going Like Sixty — November 15, 2008 — Pop Culture
References: bostonherald
The head of a Catholic group has his undies in a twist because Boston College is earning money from Victoria’s Secret. Boston College-branded clothing is sold by Victoria’s Secret, and Boston College gets a royalty from the clothing sales. Boston College alum C.J. Doyle, head of the Catholic Action League, didn’t like it one bit.
“I think it’s appalling. I think it’s disgraceful. It’s disgusting,” said Doyle. “They see an opportunity to make a buck by striking a deal with a company that openly appeals to prurient interests.”
“I think it’s appalling. I think it’s disgraceful. It’s disgusting,” said Doyle. “They see an opportunity to make a buck by striking a deal with a company that openly appeals to prurient interests.”
Trend Themes
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Cross-branding — Expanding partnerships between different brands to create unique and profitable collaborations.
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Ethical Branding — Consumers demanding greater transparency and ethical practices from brands they support.
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Religion & Commerce — The intersection of religion and commercialism creating controversy and discussions about appropriate partnerships.
Industry Implications
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Fashion Retail — Opportunities for fashion retailers to collaborate with different brands and expand their product offerings.
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Higher Education — Universities exploring new revenue streams through licensing agreements and brand partnerships.
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Religious Institutions — Religious organizations examining the implications and financial benefits of partnering with secular brands.
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