Bodega, BEAMS, and adidas have teamed up again with their latest collaboration of an ivy league-inspired apparel collection. Previously, they collaborated on an ivy league-inspired sneaker collection. They are still building upon this particular apparel collection's preppy and private school aesthetic of ivy style.
The apparel collection contains a mixture of typical American collegiate styles. The apparel collection consists of cotton tracksuits, varsity-branded sweaters, oxford shirts, blazers, and khakis. A unique co-branded university emblem is placed on the formal pieces, which are paired with a less preppy aesthetic by including cuffed sweats. The apparel collection also consists of accessories, including tie socks, collaborative New Era caps, and retro adidas Campus and ADIMATIC sneakers that were revealed earlier in its ivy league-inspired sneaker collection. The apparel collection is available for purchase.
Image Credit: Bodega
What's Driving This Trend
- Ivy League-inspired Apparel
- Opportunity for designers to create unique collections with a preppy and private school aesthetic.
- Collaborative Apparel Collections
- Opportunity for brands to collaborate with other companies to create unique and exclusive collections.
- Mixing Formal and Casual Wear
- Opportunity to combine preppy and casual aesthetics to create a new style of apparel that appeals to a wider audience.
Who This Affects Most
- Fashion and Apparel
- Opportunity for fashion and apparel brands to create ivy league-inspired collections that appeal to consumers looking for a preppy and classic style.
- Athletic Footwear
- Opportunity for athletic footwear brands to collaborate with fashion brands to create unique and exclusive sneakers that appeal to sneaker collectors and fashion enthusiasts.
- Accessories
- Opportunity for accessory brands to create exclusive items like tie socks and hats that complement ivy league-inspired apparel collections.
